“Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.” — Steve Jobs, at a Stanford University commencement ceremony in 2005.
Jobs wasn't just a savvy businessman, he was a visionary who made it his mission to humanize personal computing, rewriting the rules of user experience design, hardware design and software design. His actions reverberated across industry lines: He shook up the music business, dragged the wireless carriers into the boxing ring, changed the way software and hardware are sold and forever altered the language of computer interfaces. Along the way, he built Apple up into one of the most valuable corporations in the world.
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